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Facebook Dating Will Be A Feature, Not An App, Here's A Peek
 
4/8/2018  
 
Facebook Dating doesn't plan to launch a stand alone dating app, which should temper expectations about how deeply it's diving into Tinder and Match Group's territory. The feature will be based inside Facebook’s main app, along side it's many other utilities buried beyond the home screen. It's not ready for the public yet, but company employees are now internally testing it though they're warned that it's not for dating their co-workers. Facebook gave a preview of it's Dating features back in May at it's F8 conference. Now we're getting an early look at it's on boarding process thanks to screenshots pulled from the Facebook apps code by mobile researcher and frequent TechCrunch tipster Jane Manchun Wong. The designs give a sense of the more mature vibe of Facebook Dating, which seems more purposeful for finding a serious partner than a one night stand. Once you opt in to activating Facebook Dating, only other people who have also turned it on will be able to see you, and it won't be shared to News Feed. You can choose if friends of friends can see you or not, and Dating profiles allow non binary and transgender and orientation options. You'll unlock Groups or Events you're a part of for Dating, and you’ll be able to browse potential matches based on the plethora of info Facebook knows about you. If two people express interest in each other (no swiping), they can text each other over Messenger or WhatsApp. TechCrunch has learned some new details from Facebook, as well. Facebook is considering a limit on how many people you can express interest in, which would prevent a spammy behavior of rapidly approving everyone you see. Blocking someone on Dating won't also block them on Facebook, though that's not finalized. Facebook has no plan for paid subscriptions to premium Dating features. It's currently not going to show ads in Dating, though it could reconsider that later. Dating will be 18+ only in the U.S. and abide by local laws on who is considered an "adult". For now Facebook is taking careful steps toward Dating. It's not blitzing into the market with a big flashy app. Instead it's hoping the features could create the meaningful relationships that make people appreciate Facebook and stick with it over the years. That's more important than ever with all it's recent troubles.

By Josh Constine (techcrunch.com)
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